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The importance of making digital content and services accessible to everyone cannot exaggerated. When we talk about digital accessibility, it means making sure that people with disabilities can use them, too.
When companies focus on making their digital tools accessible, they follow the law and create a welcoming space for everyone.
What is meant by digital accessibility?
Digital accessibility refers to designing websites and applications that can be effectively used by people with disabilities. These disabilities may include visual, auditory, motor, and cognitive impairments. Accessible design and development consider these barriers to provide a seamless user experience. This means that websites and applications are designed to be navigable via keyboard for those who cannot use a mouse, and video content includes captions for the hearing impaired. Visual content is compatible with screen readers for the blind or visually impaired.
The importance of digital accessibility
Digital accessibility should be a core consideration in the design of technology and websites for several important reasons, spanning both ethical and legal considerations:
- Not adhering to the ADA (Americans with Disabilities Act) can lead to significant penalties and additional costs. Suppose a website isn't accessible to individuals with disabilities. In that case, the company might incur fines and additional monetary losses, be compelled to cover legal expenses, and need to redesign its website for compliance.
- According to the United Nations, over 1 billion people globally have some disabilities, representing about 15% of the global population. Inaccessibility of technology or websites can result in lost potential customers and deny essential service access.
- The benefits of digital accessibility extend to those without disabilities as well, making website navigation more efficient for everyone.
- Developing a culture of accessibility can enhance a company's relationship with both customers and employees. Deloitte's 2018 research found that organizations promoting an inclusive culture tend to achieve or surpass financial goals and experience more positive business results compared to those that don't. Despite a major focus on diversity, equity, and inclusion (DEI) initiatives, significant progress remains to be made.
Making your website accessible ensures equal access for all users, helping you reach a wider audience, driving customer loyalty, and strengthening your brand’s reputation.
What are the four principles of digital accessibility?
The WCAG outlines four key principles for web accessibility, known as POUR. If a website doesn't follow these principles, it could be difficult or impossible for people with disabilities to use.
Perceivable
Content and interfaces must be made so that users can perceive them, ensuring nothing is hidden. For example, people with disabilities should be able to access content using senses other than sight, such as audio or touch.
Operable
Users must be able to operate a website with whatever controls they use, even if these aren't standard. This means a site's interactive parts, like buttons and links, should work with various interaction methods, including voice commands.
Understandable
All users should find websites easy to understand and not too complex. Sites should follow common patterns and be designed in a familiar way so that information is easy to grasp.
Robust
Websites need to work well across different technologies and devices, from various browsers to mobile phones.
Examples of digital accessibility
Digital accessibility can be implemented in various ways, some of which include:
Alternative Text for Images
Provide descriptive text for images so screen readers can convey the right information to visually impaired users.
Keyboard Navigation
Make sure that all interactive elements on a website, such as forms, links, and buttons, can be accessed and operated via keyboard.
Captioning and Transcripts for Multimedia
Including video captions and audio content transcripts to assist users with hearing impairments
Readable Fonts and Colors
Using high-contrast color schemes and readable font sizes to help users with visual impairments or color blindness.
Responsive Design
Creating websites that are compatible with various devices and screen sizes to make them accessible to users with different types of assistive technology.
How can organizations promote digital accessibility?
Businesses can take several steps to promote digital accessibility:
Training and Awareness
Educating employees about the importance of digital accessibility and providing training on best practices can make sure that accessibility is considered throughout the design and development process.
Accessible Design Process
Integrating accessibility into the design process from the beginning can prevent accessibility issues from arising. This includes involving users with disabilities in the testing and feedback phases.
Adopting Standards and Guidelines
Establishing guidelines like the WCAG can help ensure digital content meets accessibility standards.
Regular Audits and Testing
Regular accessibility and usability testing with assistive technologies can identify and address potential barriers.
Accessibility Statement
Publishing an accessibility statement on the organization's website demonstrates a commitment to accessibility and provides users with information on requesting assistance or giving feedback.
Investing in Accessible Technology
Leveraging tools and technologies that support accessibility, such as accessible content management systems (CMS) and development frameworks, can streamline the creation of accessible content.
Conclusion
Digital accessibility is essential for creating inclusive digital experiences for all users, including those with disabilities. By understanding the importance of digital accessibility, adhering to the four principles outlined by WCAG, and implementing practical examples, organizations can ensure their digital content is accessible. Promoting digital accessibility through training, inclusive design, standards adoption, regular testing, and public commitment helps achieve compliance, enhances the overall user experience, and strengthens the organization’s reputation.
To learn more about how to make your digital content fully accessible, Contact AccessifyLabs.
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